a. Imperative Sentence
Imperative sentences are often persuasive in that it arises the reads' impulse to buy the product. Imperative sentences, beginning with the verbs, are forceful and tempting, which coincide with the purpose of the advertisements.
Get fast downloads with no wires attached. (SmarTone, Hong Kong Telecom Company
Stop in at any Ford or Lincoln-Mercury dealer. (Ford, Car Company)
b. Disjunctive Clause
Disjunctive Clause is the exclusive syntactic features of advertisements in English newspaper and magazines. Disjunctive Clause usually chops the sentences into several parts with the cohesive device of full stop, dash, hyphen, semi-colon etc.By doing so, the advertisement is more condensed, which will save the money for taking up too much space of the newspapers or magazines.
We strive to send you a vacation faster. Caring more about you. (SkyTeam, Flight Company
Adapted from: https://www.ukessays.com/essays/english-language/linguistic-features-of-advertising-language-english-language-essay.php
Meaning Making Tasks
In this activity, you will be focused on analysing Advertisement text.
First, you will observe the Social Functions of Advertisement, to explain the differences and similarities of the advertisements in term of the social function, to take and state the evidence (expressions, sentences, paragraphs) in the fouradvertisements that explicitly provide evidences of the topics, purposes,target readers, etc., meaningfully and to take and state the evidences (expressions, clauses, sentences, paragraphs, etc.) in the four advertisements that implicitly provide evidences of the topics, purposes, target readers, etc., meaningfully.
Second, you will observe the Text Structures of Advertisement, to identify the purpose: purpose built of the advertisement, name of product, and users of the product or target readers, tagline, and price.
Third, you will observe the the Lexicogrammatical Features of Advertisement, to mention the key words/expressions/clauses/sentences and to mention the key grammatical features